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Three starter tips to improve your online marketing

Nov 1, 2022

Online marketing can be daunting. Some would say it should be otherwise you’re not taking it seriously. There are always new strategies and techniques to learn, where to start? In this article, we will share our three simple steps that is the basis of our online marketing strategy. These are beginner-friendly and will help you get going.

1. Define the target audience

Seems billy-basic but this is often overlooked and is arguably the most important step. This is important because it will determine the type of content you create, what channels you select to reach your audience, and what message will resonate with them. Take some time to research your ideal customer and make a profile. It doesn’t need to be perfect and in fact we are sure our own customer profiles aren’t great. However purely having a target makes your business far more effective. You can then test and adjust. Don’t skip this step, it can be done in five minutes and doesn’t need to be perfect.

2. Create compelling content

Easier said than done, right? Content marketing how you reach your audience and build relationships with them. Look at your competition’s blogs or use askthepublic to find ideas. Don’t worry about metrics or data, just find topics that you find interesting and give an opinion. Remember – imposter syndrome be damned – you’re an expert! When creating content, be sure to keep your target audience in mind and create content that is relevant to them. If you’re not sure what type of content to create, consider doing some market research or surveying your target audience to see what they’re interested in.

3. Promote your content

Once you have created great content, it’s time to start promoting it! There are a number of ways to promote your content, such as through social media, email marketing, or even paid advertising. The key is to find the right mix of promotion methods that work for your business and your budget. Experiment with different tactics and track your results so you can continue to optimize your strategy over time.

By following these three simple steps, you can improve your online marketing strategy and start seeing better results. Just remember to be patient and to keep testing new ideas until you find what works best for your business. Good luck!

There you have it! Three simple steps that will help you improve your online marketing strategy. Remember to define your target audience, create compelling content, and promote your content using a mix of different tactics. With a little bit of effort, you can see significant improvements in your marketing results.

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