If you’re a hotel owner, then you know how important it is to have a website that ranks high in Google search results. In this blog post, we will discuss some tips for optimizing your website for Google and increasing your visibility online. By following these simple steps, you can improve your chances of ranking higher in search results and attracting more guests to your property!
First, it’s important to make sure that your website is mobile-friendly. Many people now browse the internet using their smartphones and tablets, so you need to make sure that your website looks good on all devices. You can test your website’s mobile-friendliness using Google’s Mobile-Friendly Test tool: pagespeed insights
Next, you should focus on creating high-quality content that is relevant to your target audience. This means writing blog posts, articles, and other content that is interesting and useful to potential guests. The “top 3 things to do in [your hotel’s location]” is a good one for example, it lets google know you are making an effort for your target audience and how relevant you are to tourism.
Be sure to use keyword phrases in your titles and throughout your content, as this will help improve your ranking in Google search results. You can register for a semrush account to do specific keyword research or if you have a google ads account, it has a keyword planner tool which is not as effective but still useful.
Finally, make sure that your website is optimised for Google search engine results. This includes using the correct keywords and phrases in your titles and meta descriptions(what appears in the google results page shortlisting all the results of competing sites), as well as ensuring that your website is properly coded and structured. You can use the Google Search Console to help you analyse your website’s visibility and performance in Google search results.
By following these simple tips, you can improve your hotel’s visibility online and attract more guests to your property!
If you would like a professional search engine optimisation and content writing service please contact us today.